“Amrita” is a word from the Hindi lexicon, which literally means “the nectar of immortality”. Today aromatherapy is a household name. It is a healing process, which uses pure, unadulterated botanical oils to affect the physiology and the emotions.
History of Aromatherapy
The term aromatherapy is relatively new but its roots can be traced back to about 6000 years in the ancient Vedic and Egyptian Civilizations. There is mention of using plant extracts for ointments, cosmetics, healing balms and religious practices in their literature.
Oil was used for ages for their healing and balancing properties, however, with the advent of modern science, this knowledge was relegated in the background till it was accidentally rediscovered.
A French chemist Rene Gattefosse in 1928 burnt his hands while researching botanical essences and applied lavender oil to it. To his surprise the pain was relieved and the healing process was hastened. This prompted the advent of the modern era of aromatherapy.
Aromatherapy and its Effects
The tiny droplets formed in a sac or gland on the surface of a flower, leaf, bark, stem, or root, which provide the plant its unique fragrance or identity are identified as essential oils. Aromatherapy uses this least understood yet the most powerful of the five senses; sense of smell. Upon smelling an aroma, an impulse travels along the olfactory nerve directly to the limbic part of the brain. This part of the brain evokes memory, emotions, hunger response and sexual arousal and though we might not be aware consciously, our subconscious mind has already received it and reacted to it. Effects of essential oils can be uplifting, soothing, stimulating, refreshing, and calming.
So now what is Amrita Aromatherapy and how is it unique?
Amrita is a company that was founded by Dr. Christoph Streicher in 1989 with an aim to manufacture aromatherapy products with pure essential oils. As per Dr Streicher, most of the essential oils available in the market have been tampered with or “denatured” as he puts it. Amrita Aromatherapy is a supplier of a complete line of high-quality, therapeutic-grade essential oils. Amrita Aromatherapy products are sold in salons, spas, wholesale aromatherapy stores, etc. These products are also available to the public for purchase through a related web site.
The company has a large product line consisting of about 150 essential oils ranging from Anise to Vanilla CO2. Not only do they promise to provide pure, ecologically friendly products, but also offer information on the methods of cultivation method for each of its different oils.
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The company provides sampler packs of their products for the people who might be interested in buying their products. In addition to the essential oils, Amrita Aromatherapy also offers a wide range of other products including massage oils, perfumes, deodorants, insect spray, etc.
Some of the products offered by Amrita Aromatherapy:
Natural Perfumes: These have been created with a view to heal the body, awaken the mind and pleasure the spirit.
Lavender-Cinnamon Perfume: Stimulates love and passion. Will turn up the heat!
Rose Perfume: Healing the heart and universal love. Awakens spiritual love while comforting the heart.
Jasmine Perfume: Love, sensuality and meditation. Enliven sensuality and love.
Ylang- Ylang Perfume: An aphrodisiac for both sexes. Evokes femininity.
Sandalwood Perfume: Clears the mind. Refines masculine energy and enhances spiritual growth for both men and women.
Body Oils: These have created to nurture the body, mind and spirit
Relax into Love Body Oil: This sensuous body oil will ease your tension away for Aphrodisiac.
Body Oil: This body oil will boost your energy and melt your fatigue away.
Calming and Regenerating Body Oil: This body oil will relax your mind and body Ideal at the end of a long day.
Muscle Tension and Cold Relief Body Oil: This body oil will relieve you of everyday stress. Ideal during the cold and flu season.
Natural Insect Repellent: This insect repellent works effectively against mosquitoes, ants, fleas, chiggers, ticks and other biting insects. This is also effective against mosquitoes that may carry the West Nile Virus and deer ticks that may carry Lyme’s disease. This is one of the three approved natural insect repellent.
Natural Deodorants: This Lime deodorant minimizes and neutralizes body odors by eliminating odor-causing bacteria. It also helps in regulating the body so that perspiration is minimized without the use of pore-clogging antiperspirants.
The Spa Products that are offered are:
- Personalized Spa Products (including aromatherapy signature blending programs)
- Custom Formulation (custom product, custom aroma and custom packaging)
- Private Labeling (stock products and custom packaging)
- Gas Chromatography Testing.
Currently very few people are aware of Amrita Aromatherapy and its products, it focuses at a very small and niche clientele. However, with the growing awareness about the damages of use of chemicals and the advantages of going natural, it may gain popularity in the near future.