The Rolex Oyster Perpetual Datejust is one of the most iconic and popular luxury watch models in the world. First introduced in 1945, the Datejust has maintained its classic appeal while evolving with the times. This timeless yet contemporary design, robust mechanical movement, and versatile styling have made the Datejust a mainstay in Rolex’s catalog for over 70 years.
Given its legacy, recognition, and provenance, the Rolex Datejust commands premium pricing worldwide, including in Pakistan. While there is variance depending on the specific reference and configuration, most Datejust models retail between PKR 300,000 to over PKR 1,000,000 at authorized dealers in Pakistan.
Datejust Models and Prices in Pakistan
|Model||Size||Case Material||Estimated Retail Price Range (PKR)|
|Datejust||28mm||Stainless Steel||550,000 – 950,000|
|Datejust||31mm||Stainless Steel||500,000 – 850,000|
|Datejust||36mm||Stainless Steel||650,000 – 1,050,000|
|Datejust||41mm||Stainless Steel||800,000 – 1,200,000|
|Datejust||36mm||Two-Tone (Steel/Gold)||1,100,000 – 1,500,000|
|Datejust II||41mm||Stainless Steel||750,000 – 1,100,000|
|Datejust II||41mm||Two-Tone (Steel/Gold)||950,000 – 1,350,000|
|Datejust 41||36mm||Stainless Steel||800,000 – 1,200,000|
|Datejust 41||36mm||Two-Tone (Steel/Gold)||1,100,000 – 1,500,000|
|Datejust 41||41mm||Stainless Steel||850,000 – 1,250,000|
Rolex currently offers the Datejust in three main model families: the classic Datejust, Datejust II, and Datejust 41. Each is available in a range of sizes, materials, dials, bezel and bracelet types to suit different tastes and styles.
The current generation Datejust was released in 2009 with calibre 3135 movement and 40mm case size. It is offered in steel, two-tone Rolesor (steel and yellow gold), and solid 18k yellow, white or Everose gold. Popular sizes include:
- 28mm – PKR 550,000 to PKR 950,000
- 31mm – PKR 500,000 to PKR 850,000
- 36mm – PKR 650,000 to PKR 1,050,000
First launched in 2009 with the calibre 3136 movements, the Datejust II was discontinued in 2016. While no longer in production, it can still be found at authorized dealers. Notable reference models and price ranges are:
- 41mm steel – PKR 750,000 to PKR 1,100,000
- 41mm two-tone – PKR 950,000 to PKR 1,350,000
The current generation Datejust 41 was released in 2016 with an upgraded 3235 movement. It is offered in 28mm to 40mm case sizes in the same material options as the classic Datejust. Popular configurations and pricing are:
- 36mm steel – PKR 800,000 to PKR 1,200,000
- 36mm two-tone – PKR 1,100,000 to PKR 1,500,000
- 41mm steel – PKR 850,000 to PKR 1,250,000
Factors Affecting Pricing
Beyond the base model, the exact price of a Rolex Datejust depends on various factors including:
- Materials – Solid gold models are the most expensive, followed by two-tone Rolesor, then steel.
- Size – Larger case diameters (36mm-41mm) cost more than smaller ladies’ sizes.
- Bezel – Fluted gold bezels add a premium over smooth steel bezels.
- Bracelet – Solid gold President bracelets are pricier than steel Oyster bracelets.
- Dial – Gemstone, diamond, and mother-of-pearl dials fetch higher pricing.
- Condition – Vintage, discontinued, and pristine condition models have higher collector value.
Buying a Datejust in Pakistan
Those looking to buy a new or pre-owned Datejust in Pakistan have a few options:
- Authorized Rolex Retailers – Available in major cities like Lahore, Islamabad, and Karachi. Provides an authenticity guarantee but often has waiting lists for steel sport models.
- Gray Market Dealers – Offer new Rolex watches at discounts of 20-30% but no manufacturer warranty. Risk of fakes.
- Authorized Resellers – Carry pre-owned and unworn Rolex watches with authentication papers. Wider selection and availability.
- Online Replicas – If seeking a replica, sites like WatchPrice.pk sell imitations of the Datejust 41 starting around Rs. 16,600. While more affordable, replicas lack real Rolex quality and brand value.
- Online (caution) – Numerous risks with fakes and scams from unauthorized dealers online. Carefully vet seller reputation and return policy.
For those seeking an authentic Rolex backed by warranty, it is advisable to purchase only through authorized channels, either directly from Rolex or trusted resellers. While replicas and gray market watches may seem temptingly discounted, the risk of ending up with a fake is high, and after-sales service support is limited. Paying the premium for an official Rolex offers peace of mind and long-term satisfaction.
With its versatile styling and enduring prestige, the Rolex Oyster Perpetual Datejust commands premium pricing for both new and pre-owned models in Pakistan. While prices may start around PKR 300,000, solid gold versions with diamonds can exceed PKR 3,000,000 from authorized dealers. Given the many fakes on the market, exercising caution and only buying from trusted sellers is essential when shopping for this historic luxury timepiece. For those seeking an iconic watch with true heritage, the Datejust represents an investment in something that will last generations rather than just tell the time.